And So It Begins...

My first foray into the world of infomercials. Admittedly, it is very strange that legend Billy Mays passed on literally days before my inundation in this industry. I hope that's not a bad sign.

I should probably tell you what I am doing. We are filming an infomercial for a product that I will be happy to tell you all about... later. For now- what's important is that we are bringing a product with a serious twist to the "Steam mop" fray. So, why blog about this? Infomercials are a love/hate part of the fabric of American consumerism. I can honestly say I never thought I'd be in the middle of writing and filming one - and I figured I'd share my experience as an "outsider" that's turning into an insider.

Day one is complete - got to meet our talent in person (although after viewing video demos for hours prior to this, I felt like I kinda knew them.) We chose well. Scott Fowler is a pro - no question. But not a pro as in a "My way or the highway I've done this so many times that let's just cut all the BS and get to filming." Actually quite the opposite. He's been using the prouduct to be pitched for over a month now- and he's really put it through the gauntlet. I was immediately impressed by his knowledge - both of our product, and of competitor's products. If you watch any of his other infomercial work- he's got an addictive kind of energy - it comes natural to him and it's definitely not an act. You'll see more of Joe later. Also, more on our other host, Julie, later as well.

The set is under construction... note Cooper with the camera. We plan on showing some behind the scenes video of this whole process... more to come.




Today was all about script review - and our hosts really took ownership of what was a strong, but often mechanical script. It came to life today over hours of discussion and trial and error - but tomorrow is when we really get to see if our work paid off. More tomorrow... or see updates all day long at our Twitter account...

One other thing... I think it's crazy that infomercials haven't changed much since 198whenever. My hope is to make this the first "social media aware" infomercial out there. I don't know if it will truly be first- but I haven't seen anything out there that even recognizes the web outside of an ecommerce cart.